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Hongdou’s "Comfortable Wind" Shines at the 2023 China International Fashion Fair
Published in: 2023-03-28
On March 28, 2023, the Spring Exhibition of the 2023 China International Fashion Fair commenced at the National Exhibition and Convention Center (Shanghai). Hongdou Group, which has gained industry attention with its successful launch of the "Zero-Feeling Comfortable Shirt," showcased its HOdo Classic Comfortable Menswear, HOdo Comfortable Soft Underwear, and HOdo Healthy Comfortable Children's Wear, presenting the results of its upscale transformation and becoming a beautiful highlight of the fashion fair.
As you step into booth 3M328 in Hall 3, you will be immediately captivated by Hongdou, the "Pioneer in Comfortable Menswear." Hongdou’s innovative and upscale transformation work, the "Hongdou Zero-Feeling Comfortable Shirt," has quickly climbed to the top of major platform's best-selling lists since its release in March 2022. It has become an undisputed star product in the shirt market, with sales exceeding 350,000 units. The upgraded 2023 spring/summer collection adopts a "breathable and skin-friendly fabric" and a new blend of fibers from China and Austria, resulting in a 11% weight reduction and a 30% increase in softness. It is lighter, softer, and more breathable.
Wandering through the Hongdou exhibition hall, comfort is evident everywhere. HOdo menswear with an additional trouser, refined collar comfortable polo shirts, magic T-shirts, HOdo home's baby soft cotton bras, HOdo cotton home wear, HOdo children's wear with zero-dyeing children's underwear... This year, the Hongdou exhibition area has enhanced the experiential aspect of their products. At the exhibition, visitors will be able to experience the upgraded comfort of Hongdou clothing through large electronic screens and tactile fabric experiences.
Many merchants from various parts of the country involved in the clothing industry have come to the exhibition to investigate and understand cutting-edge technologies and industry development trends. "I am in the home wear business and participate in fashion fairs every year. Many brands will debut their latest styles at the exhibition. Hongdou’s product iteration is very fast and highly recognized by the market," said Ms. Chen, a distributor, to reporters.
Hongdou’s baby soft cotton bras have received great favor, and recently, the silk baby bras from the same series recommended by Huang Shengyi appeared at the Suzhou Museum's cultural show, attracting significant attention and selling over 90,000 units. In the children's clothing category, HOdo children's wear, with the development concept of "healthier and more comfortable," has launched the "Zero-Dyeing Children's Underwear," which has been selling well on Douyin (TikTok) and has become a popular product for the brand. Market feedback shows that consumers have a strong preference for these comfortable new products.
Since the beginning of the year, Hongdou Group has anchored its development on the "Three Selfs and Six Transformations," focusing on building a solid foundation and continuously meeting people's pursuit of a better life with comfortable products, driving the industry towards high-quality development.