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The Industry's First AR Press conference, HOdo Men's Wear, Launched a New Generation of Comfortable Shirts!
Published in: 2022-03-18
On March 17, HOdo Comfortable Men's Wear held
the industry's first AR shirt press conference and released a new single
product -- Hongdou 0 sense comfortable shirt, which fully displayed the
comfortable characteristics of the "0 sense comfortable shirt" in a
novel high-tech form. The conference was wonderful and attracted attention and
heated discussion from all walks of life. The popularity of live streaming
soared, with 2 million views in 10 minutes, 4 million views in 18 minutes, and
finally over 23 million person-times!
The world's leading comfort shirt incorporates
technology into the fabric to make it lighter, springier and more breathable.
What is more surprising is that Hongdou 0 sense comfortable shirt is of high
quality but not high price. Its user-friendly price of 399 yuan matches the
comfortable experience of luxury grade, and its quality is comparable to that
of international first-class brands. Once released, it sets off a
"technological storm" of shirts. HOdo Men's Wear redefines the new
standard of the comfortable shirt, allowing more people to wear the comfortable
shirt of luxury grade.
A comfortable shirt starts with a strict
selection of fabrics. At the same time, the fabric is the first super fine
fibre ratio of red bean, thinner than silk, to achieve easy care. HOdo Men's
Wear visited and consulted well-known high-end material suppliers at home and
abroad, repeatedly compared and studied materials with various properties,
combined with international design and ingenuity technology, to create a
delicate and light "China-Austria functional fibre blend" fabric.
The comfortable technology of 0 sense shirt
fabric is not only this, the use of Swiss HeiQ polymer for the shirt fabric
into more technology content. In cooperation with the world's leading fabric
technology companies, Hongdou Men's Wear has added the Swiss patent HeiQ
polymer into the shirt so that the shirt can sense the temperature of the body
surface, realize intelligent temperature control, and help the human body
temperature control in a relaxed state.
In order to make the comfortable shirt truly
both comfortable and stylish, Hongdou Men's Wear has initiated five 3D
tailoring based on its accumulated figure data of 3 million Asian men and 168
kinds of cut versions to create the most in line with the Asian men's shirt
version, including "breathing collar," "duck egg sleeve
cage," "parabolic back," "parachute cuff," and "Friendly
belly," to dress more crisp and stylish.
The pursuit of comfortable shirts on both sides coincides, and the international cutting-edge design concept integrates HOdo’s 65 years of professional garment-making experience, enabling the comfortable experience and design of zero-sense shirts. In addition, HOdo Men's Wear invited Patrick Grandin, former vice president of design at Armani, the top international men's wear brand. The shirt is made of three luxury accessories -- Jingdezhen ceramic buttons, German Wendler high-end textile lining and German Gutermann high-end sewing thread. Needle and thread, thoroughly tempered, highlighting details and quality everywhere.
After more than 20 modifications, 208 plate samples, 102 production processes and ten high determination process Settings, the zero sense shirt has achieved a "comfort breakthrough" in all dimensions. Make the shirt comfortable, make the price reasonable, and solve the pain point. 0 sense shirt undertakes such a mission and also opens a new chapter for developing the shirt category.